Monday, June 30, 2014

Solaire Unveils New Plane Livery, “Create Your Moments" Campaign

SOLAIRE RESORT in partnership with Air Asia recently unveiled a breakthrough branding project in the Philippines.

Starting this July, Air Asia’s popular Airbus A320 will be wrapped by Solaire's brightly colored logo. 

Dubbed as “Sky Solaire”, the Philippine's premiere integrated resort is the first-ever consumer brand in the country to fully wrap and brand a commercial airline, with an underlying thrust of further promoting tourism in the Philippines and in greater Asia.

Solaire owner Enrique Razon Jr. and Air Asia Global CEO Tony Fernandes

This dynamic collaboration between Solaire and Air Asia represents another step forward in an on-going journey towards providing modern travel and leisure experiences for its customers, with a fresh new approach to their target market.  This partnership will facilitate more passenger and cargo traffic in both regional and domestic flights, and foster stronger trade, cultural and tourism ties within Asia.

The aircraft-branding campaign aims to further connect with local & foreign guests and travellers, which will continue until 2016 and it is envisioned that this high-impact ad in the sky will generate more hype and publicity as the partnership progresses.

In-line with Solaire’s “Create Your Moments" campaign, which highlights Solaire as the perfect place to create unforgettable memories, this fitting partnership with AirAsia, one of Asia’s leading and multi-awarded airlines in their category, harmoniously evokes the key thrusts of customer service, hospitality, and excitement for both their industries.  This marketing initiative is also primed to open up new revenue streams for both the integrated resort and the airline carrier.

The Solaire experience is stamped with an unparalleled brand of service style, world-renowned Philippine hospitality, top-of-class luxurious accommodations, diverse dining options and impressive gaming facilities. Many have opted to extend their stay at the resort, to have simply grown to embrace the aspirational and stress-free lifestyle offered to them at Solaire Resort clearly offers the utmost experience of comfort, elegance and luxury in the Philippines right now.

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